Finding ways to attract the right, talented employees for their organizations remains a major concern and a challenge to the world’s Human Resources professionals. But today, HR departments have an even bigger worry, now that people switch jobs and bosses easier than ever. It is to ensure that the best talents stay with the organization. The (perceived) absence of interesting career paths is one of the key factors that drive employees away, together with unsatisfactory compensation and a lack of challenges on the work floor.
According to the OIPN Travels Employer Brand Research (HLEBR) 2018, unsatisfactory compensation (44%), a limited career path (43%) and insufficient challenges (30%) are the key reasons that employees mention for looking for a job elsewhere. For 28%, work-life balance issues make people decide to quit, for 27% a lack of recognition is a factor to drive them away from their employer. The OIPN Travels Employer Brand Research is the most comprehensive, independent and in-depth employer brand research in the world, identifying the most attractive employers among thousands of companies. The research captures the views of over 4800 respondents (general public, aged 18-65) on 2,755 companies in 11 countries. It provides insights into the perceptions and drivers of choice of potential employees. Why do people prefer one company, or a specific industry, over another? What motivates them to stay with an employer or start looking elsewhere?
